HUAWEI Concept Store

The conceptual design for the Huawei brand showroom aimed to increase interaction and broaden the experience between the brand and its audience. The brand’s main identifying lines are: confidence, advanced, engagement, harmony which were to be reflected in the new standard of their showrooms. The brand, along with the technological and qualitative development of its products, also wanted to change its image by setting ambitious goals and changing its perception to a stylish, innovative, qualitative and technologically advanced brand, moving away from being just a pretty product competing with top brands. It wanted to achieve this by showing itself as a brand that does not compare, creates and goes its own way, is not only advanced and creates its own development and trends, but gives a real experience of innovation and interaction with the user, whom it tries to understand, assesses situations broadly and skillfully balances between technology, form and emotion, giving a package of attractive experiences.